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Marketing Resources
Marketing is not as difficult as you may think. In fact, your employees market your credit union to your members every day. They do this through their facial expressions, the quality of service that they provide, and the degree of knowledge that they possess about the credit union and the services it offers.
However, large or small, all credit unions can initiate planned marketing activities as well. All it takes is a goal, a plan and a budget. The resources on this page can help you with your marketing efforts.
MCUA also has sample and template versions of basic marketing plans and budgets on file that we'd be happy to share with you. Email your request to
publicrelations@mscua.com.
Other Resources
CUNA Marketing Resources
CUNA Marketing & Business Development Council
The CUNA Marketing & Business Development Council is a national organization dedicated to the highest level of networking, education, and information for the primary financial professionals of credit unions. Learn more at http://www.cunamarketingcouncil.org
National Youth Involvement Board (NYIB)
In 1972, recognizing the average age of credit union members was rising, the National Youth Involvement Board (NYIB) was created as a national system for the dissemination of information and resources regarding youth participation in the credit union movement. NYIB provides a credible link to youth marketing resources and ideas for the credit union movement, to youth education resources and ideas, encourages excitement for financial literacy and creates leadership opportunities for the credit union movement. NYIB also holds an annual conference for credit union staff to learn more about reaching the youth market. Visit the NYIB website at
www.nyib.org.